Many reports predict that TV advertising is becoming stagnant and possibly even diminishing as advertisers continue to shift their spending into online and digital media. Filtrie is committed to helping grow TV advertising by increasing ad relevance, eliminating waste and...
Content isn’t free. We pay for entertainment directly through subscriptions like Hulu or Netflix, or indirectly through being exposed to advertisements. Not everyone values this model or purchases the extra “ad free” subscriptions, so where does that leave the rest of us?
I am frequently asked where my product ideas come from and why I decided to develop Filtrie. For me, the light bulb moment happened while watching TV with my two teenage girls.